When starting its work with Adyax, Disney was looking to create a more interactive and responsive customer experience, especially to improve the Disney Privileges and Disney Extras experiences on its website.
The goal was to redesign an experience that could hold the attention of visitors by offering interactive games, prizes, coupons, and a personalization based on the creation of a player profile. The brand has a series of games online with various IPs, but it wanted a more dynamic solution for in-browser gaming. To tie concepts together, it was proposed to integrate player profiles into a single sign-on experience (SSO) and central CRM.
The system would collect data and track, or even predict, spending habits while simultaneously entertaining and engaging visitors. Adyax was given the vision and high level requirements, and it went to work in collaboration with Disney and its creative agency, to help bring some Disney magic to life.