Telerama, the media and entertainment arm of La Monde, which aggregates data relating to media, cultural events, and locations, was then easily consolidated and launched into the new digital distribution framework. This allowed for content about openings of new restaurants, movie and TV schedules to be published immediately for their target audience through a completely automated process. Personalization strategies, enabled by the solution, allow users to create custom made television schedules, explore the city, and stay aware of relevant events – all based on selected personal preferences. And all content created through the site could then be extracted from Drupal, edited and optimized for print, and sent straight to the publisher of print and related production.
The multi-platform media solution also allows for Courrier International, another division of Le Monde, to improve the efficiency of its global news publication by gathering articles from around the world and and sending them to a staff of journalists and writers who can then localize the content for the French audience and quickly publish to the CMS. What was previously a long and arduous task became more automated, assuring that their French readership got relevant news, faster, from around the globe.