At the same time, the company’s various brands and agencies can maintain not only creative freedom and flexibility, but also responsibility, when working digitally to meet changing business needs. Creative teams can add features, agencies can add modules or new configuration patterns to support unique use cases, but all is built on top of a common core. Both creative and IT teams are empowered to do what they do best.
Today, it takes only a small team to manage the a vast portfolio of websites, with less time, effort, complexity and cost. The work will continue to pay off over time as more and more sites and apps are integrated into the platform on St. Gobain’s network. The more websites that utilize the shared core, the lower the costs, the shorter the time to launch, and the easier to maintain.