The Challenge

LivresHebdo is a B2B magazine for publishers. They offer premium access to a book & authors’ database (over 2 million books and authors), top charts, professional databases, events and articles about the industry. As any media company they needed to take advantage of digital era and use the site for conversions.

Strategy

We set up our Media distribution, including Assets. Integrated a realtime feed of articles from their print system (Quark), implemented pay-per-view systems, a boutique, paywall and SSO with their other applications. We worked hard to make Drupal’s back-office look user friendly so articles are now created in Drupal instead of Quark. Assets management in Drupal replaced the old DAM.

Benefits

Trafic from both SEO and Facebook is growing quickly and, most importantly, we have multiplied by several factors the conversion rate for subscribtion to the paper too! We're now wokring on a mobile version and supporting the site on a daily basis.

facts & figures

Client

Electre – the largest database of books & authors

Industry

Publishing & Services

Company size

€15M in revenue, created in 1847

Type of work

Consulting, development & Drupal support.