The Challenge

World Tempus is a renowned authority on high-end watch brands. With a web presence dating back to the mid-90s, their site needed a major overhaul. This included improving performance, ad management, analytics and SEO. In 2012 they came to us asking for a modern site, cross-platform, true to their standards of luxury.

Our Strategy

Their old site was built on TYPO3, with years of accumulated content. We integrated an elegant new design on a Drupal 7 backend. After theming and integration, we managed a massive data dump to the new site - two decades worth of material. We had a few strategies when it came to performance optimization. On the front - end, we implemented lazy load for the images; for load-scaling and static caching we used Varnish and Yottaa CDN; we also carried out standard tuning, such as adjusting PHP memory limits to their load needs.

The Benefits

Our work on the new site ended in early 2013, and for the rest of the year World Tempus saw improvements in their performance metrics. For the first time they crossed the one million monthly page view threshold, a 70% increase in traffic compared to the previous year.


We would like to send our warmest thanks to the whole Adyax team for their support and the quality of their work during the long redesign project of World Tempus. We have fond memories of our work together to improve the platform, and we look forward to working with you on new and exciting adventures.

François-Xavier Mousin,
former Managing Director of World Tempus

facts & figures


The leading online guide to fine watchmaking


The most authoritative luxury digital prescriber dedicated to watchmaking, high-end watch brands and the watch industry

Company size

Part of Tamedia group, $1.1B in revenue

Type of work

Migration from Typo 3 to Drupal 7, ad management, performance optimization, Analytics and SEO tools